| Email |
| ain@thefashionarch.com |
| What’s the name of your business, nonprofit or project? |
| The Fashion Arch |
| What city and country is your business, nonprofit or project located in? |
| Tunapuna, Trinidad and Tobago |
| Link to Your Website (if applicable) |
| https://thefashionarch.com/ |
| Links to Your Social Media Pages (if applicable) |
| https://www.instagram.com/thefashionarchtt/ |
| Describe your business, nonprofit or project, and the products and/or services you offer? |
| The Fashion Arch is a brand consulting entity aimed at assisting designers and creatives with branding, quality control, promotions as well as ensuring their work is well-known and accepted by clients, buyers and retailers. The brand also assists boutique owners with new products, store design and quality control. FA curates, creates and promotes a brand story that produces a connection between each piece/product/service and its customer. The Fashion Arch prides itself in bridging a gap for designers by enhancing their marketing and branding foothold while assisting with opportunities for new business and partnerships. |
| Are you Caribbean or African, or of Caribbean or African descent? If you are, please tell us details. |
| Yes from the Caribbean – Trinidad and Tobago |
| Do you think your Caribbean or African upbringing/heritage has impacted your work? If so, please explain how. |
| In my early years, I was taught to always support and protect local. I have played pan for national competitions and also the first caption of the Jr team – Exocubs, I also assisted my mother with costume construction while in primary school. As an avid supporter and advocate of Trinidad and Caribbean fashion coupled with my educational background in Tourism and Hospitality Management, I thrive on attaining quality service, awareness and acceptance of local talents and products. Because of this passion and being introduced to the local fashion scene in my early 20s, I always thought that more could be done to raise awareness of and respect for the designers and artisans around me. Hence myself and two other colleagues started Racked – The Fashion Market, an inclusive shopping experience, exposing fashion and accessories designers and their unique, quality products, all 100% designed and made right here in Trinidad & Tobago, or by a Trinbagonian living abroad. This event solidified my interest in assisting with producing new experiences for networking with clients and buyers and guaranteeing that there is continued brand profitability through my committed service. I have also served on the board of the Fashion Association of Trinidad and Tobago as well as the Caribbean Fashion Arts Feature Festival. |
| How does your work positively impact culture + community? |
| The Fashion Arch prides itself in bridging a gap for creatives and designers both locally and regionally by enhancing their marketing and branding foothold while assisting with opportunities for new business and partnerships. I have assisted over 20 plus brands build, rebrand and scale through strategy, oraganising pop up markets, increasing their awareness and by representing various brands at regional and international events.The brand has now also integrated its consultancy to bring forth physical products by curating, creating lifestyle pieces, working with local pattern markers and production seamstresses as well as collaborating with local and regional artisans by wholesale purchasing for gift boxes. |
| How should potential customers and persons interested in networking & partnerships contact you? |
| Email – ain@thefashionarch.com |
