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How brand strategist Maya Elious is building impact through her multi-million dollar company

By About Her Culture Team

At only 31-years-old, first generation Liberian American Maya Elious is a wildly successful, self-made millionaire. The CEO of a multi-seven-figure brand strategy and coaching business, Maya credits her Liberian roots for instilling the work ethic and faith that led her to become the first millionaire in her family.

The energy in the hotel ballroom is infectious. There’s boisterous laughter and dancing. You’d be forgiven for mistaking what this widely anticipated mastermind weekend for a happy hour brunch. But Maya Elious has always bucked conventions. “We’re ordinary women of faith and entrepreneurs, but we’re also majority young millennials who like to enjoy each other, so it just comes off this way,” Maya explains in our interview over Zoom.

But, it’s not all fun and games. Maya builds you up over the 3-day event, equipping you with all you need to refine your branding and transition your expertise into the six-figure business you’re capable of. Day 1 focuses on mindset – what you need to think and realize to achieve success. On days 2 and 3, you dive into more specifics – marketing strategies and business operations. The weekend is all about helping experts and professionals hammer out their message, articulate their value and attract high-end clients.

The CEO of Built to Impact — her coaching company behind this high energy training, Impact Weekend — has always put herself into everything she does. This includes putting her faith at the forefront of her work. “I believe that the work that I’m doing is the work God called me to do, and I have the opportunity to reach so many people and walk in my purpose as a result.” It’s unconventional, but she’s found her audience. As the boundaries restricting what topics should be shared in a professional setting erode, being public about her faith has led to Maya attracting clientele who feel both comfortable and understood in her messaging.

“Stay focused on what you want to do and what you think you were called to do. It’s easy to get distracted by all the noise.”

But, Maya doesn’t just limit herself to brand coaching. While Built To Impact is her bread and butter, she’s launched her own activewear company this past April, called Rebellious Fit. The name is a portmanteau of Rebel and her last name, Elious. It’s also as much a mantra as it is a name. These are clothes that she wears and loves, and she caters to how women’s bodies are, not what they “should” be. Rebellious Fit carries sets in all sizes, for all shapes.

Maya is currently preparing for next year’s Impact Weekend. Since that event is all the way in February 2022, we asked her for some advice to tide us over. 

Here’s what she had to say… 

1. “Stay focused on what you want to do and what you think you were called to do. It’s easy to get distracted by all the noise,” she warns. “It’s easy to compare ourselves, to get offended, and to pay attention to everything other than what we’re called to do.” 

2. She also preaches obedience. “Do what you’re supposed to do, when you’re supposed to do it,” she explains. 

3. “Invest in yourself and show up as an entrepreneur if you want to be successful as an entrepreneur.”

And, we’ll leave you all with that as some pretty powerful food for thought… 

Visit Maya Elious online at www.builttoimpact.com, www.mayaelious.com,
and on IG @mayaelious

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